The adoption of NFC technology and the ContactLess systems, which are becoming more widely used by various industries, has allowed packaging manufacturers to realize the following major benefits of using this technology:
-Resistent against cloning
-Unique identification preventing falsification
-Authentication of the product by the brand
-No affects the design (no se visualiza en el envase)
-A new channel for the marketing department that will eventually be integrated with CRM systems (First Party Data)
The packaging’s construction is centered on the materials and design. It is important to note that the European Union will focus on the idea of “design for recycle ” as of the year 2027.
The connected containers play a significant role in terms of sustainability at this point. In addition, we are aware that technology alters people’s habits and ways of behaving.
As a result, if we add technology to a container, we get a connected packaging.
We can connect the packaging with both physical stores and online shopping using this formula. It’s a great chance for brands to use packaging to connect the online and physical worlds, expanding new ways for brands to communicate.
When it comes to cosmetic packaging, it’s possible to connect links to the brand’s online store, popular micro-influencers, educational videos explaining the product’s ingredients and application, its environmental impact, and other digital content.
More frequently now than ever, brands provide refill systems to their customers.
For this reason, adding digital connectivity systems to the recycling systems makes it possible for the well-known “return of the jars” to aid the player in entering the game.
