Nutella showed everyone how it‘s done by letting consumers create a personalized label online, have it mailed to them, and then enjoy their „own“ spread each morning for breakfast. What a way to ensure customer loyalty! This was previously only possible through printing technology – but today‘s digital solutions are now offering attention-grabbing options for finishing processes. With „Shine! You are mine“ we joined forces with our partners to show you how this kind of personalized packaging can look.