PLD Talks - ADF&PCD Paris

PLD Talks programme

Feed your need for design, branding and technology inspiration at the PLD Theatre.

Produced in association with the Pentawards, the world’s leading packaging design competition, the PLD theatre will feature speakers from the world’s top premium and luxury drinks brands, the most creative design agencies and the most insightful industry observers.

Brand Keynote talks will shine a light on the approach to packaging design and development

Design Stories sessions will explore how brands are using packaging and design to express their values and stories and to create consumer experiences for wines, spirits and other premium and luxury drinks, with a focus on…

  • The rise of the craft aesthetic
  • New design codes in wine
  • Creating ultra-luxury brand experience through packaging
  • Design for premium non-alcoholic drinks

Cross-sector technology sessions will focus on a range of other crucial technologies and challenges that touch the drinks, perfume and cosmetics markets, including:

  • Smart and intelligent packaging
  • The digital transformation
  • Sustainability challenges for glass
  • Impactful limited-edition packaging
In collaboration with
Sponsored by

Wednesday 29 January

10.30-11.15
DESIGN STORIES / Shaping luxury brands stories through design

PLD Programme

10:30 to 11:00 and meet the speaker from 11:00 to 11:15

The best brand design needs strong stories. In this talk, Sebastian Ehret will explore approaches to storytelling through design in the luxury sector, drawing on case studies from the premium drinks and cosmetics.

Sébastien Ehret, CEO at Servaire & CO

11.30-12.15
BRAND KEYNOTE / Luxury vs sustainability: perspectives from the luxury whisky market

PLD Programme

11:30 to 12:00 and meet the speaker from 12:00 to 12:15

Can luxury packaging ever be sustainable? Discover how Edrington, the maker of Macallan, is innovating its luxury packaging in response to the sustainability challenge.

Key takeaways

  • Get an overview of the challenges for luxury brands in improving the sustainability of their packaging
  • The inside story on packaging development case studies from Edrington
  • A view of how the wider market can respond to the challenge

Who is it for

  • Packaging technologists
  • Marketing and design
  • Senior management

Mike Rose, director of brands packaging at Edrington

12.30-13.15
BRAND KEYNOTE / Sustainable Packaging – important for the life and vitality of our planet

PLD Programme

12:30 to 13:00 and meet the speaker from 13:00 to 13:15

In this keynote talk, Carine Christophe will share an overview of the key lines for Pernod Ricard’s sustainability strategy that launched in the summer of 2019; and will examine how the strategy impacts the group’s approach to packaging development and materials in order to meet the ambitious targets it has set.

Key takeaways

  • Get insight into Pernod Ricard’s thinking on sustainability
  • Understand how the group’s broad sustainability strategy translates into targets for packaging
  • Learn about the new approaches the company is taking to packaging development

Who is it for

  • Packaging technologists
  • Marketing and design
  • Senior management

Carine Christophe, Sustainability Manager at Pernod Ricard

13.30-14.00
INNOVATION INSIGHT/ How personalisation is shaping the future of brands

Cross-sector insight

13:30 to 14:00 and meet the speaker from 14:00 to 14:15

Mélianthe Leeman will share the latest thinking on how digital technology is interacting with glass packaging to create unique brand experiences.

Who is it for

  • Packaging technologists
  • New product development/R&D
  • Marketing and design
  • Senior management

Mélianthe Leeman, Global innovation platform director at O-I

14.30-15.15
DESIGN STORIES / At the crossroads: shared design influences in luxury drinks and perfume

Cross-sector insight

14:30 to 15:00 and meet the speaker from 15:00 to 15:15

This session will consider the shared design influences across the drinks and perfume markets, how the markets shape each others’ design and innovation, and will look at a number of case studies of wine, spirits and perfume packs that have been inspired by the other market.

Who is it for

  • Packaging technologists
  • Marketing and design

James Hartigan, Design Director at Contagious

Thursday 30 January

10.00-11.15
DESIGN STORIES / New codes in wine design and Wines, Champagnes and Spirits – Disruption: With or without moderation?

PLD Programme

10:00 to 10:30 / A start-up’s approach to champagne branding

Johanna Antonucci, founder of champagne start-up Leo de Verzay, shares the story behind the launch of the brand and reveals all on her approach to creating the branding and packaging for the new product.

Who is it for

  • Marketing and design
  • Senior management

Johanna Antonucci, Founder and managing director at Leo de Verzay

10:30 to 11:00 / Wines, Champagnes and Spirits – Disruption: With or without moderation?

Partisan du sens, a Parisian design agency dedicated to luxury houses and premium brands, will share his vision of disruption as a creative tool. Around different design stories in the world of wines, champagnes and spirits, we will discuss the use of the “disruption” applied to packaging design, to define best practices and pitfalls to avoid.

Who is it for

  • Marketing and design
  • Senior management

Hélène Grandjean, Strategic Brand Expert

Gerald Galdini, Co-founder of Partisan du sens

11.30-12.15
BRAND KEYNOTE / You had me at design

Cross-sector insight

11:30 to 12:00 and meet the speaker from 12:00 to 12:15

You can't predict the future, but you can design it. We live in a world of great choice and consumers are more brand and design-conscious than ever. Steve Honour shares his insight on how design is in such a pivotal and exciting time right now and going forward. Consumers fully grasp the power of great design and expect it. Great design will have to deliver more than ever before to be valued and trusted, and brands will win or lose on their ability to connect with consumers through design.

Key takeaways

  • Get insight on the design thinking behind many of the drinks market’s biggest brands
  • Understand how changing consumer demands are driving the development of packaging and brand experience at Diageo
  • Learn how Diageo deploys design to define the future of its premium and luxury drinks brands​

Who is it for

  • Packaging technologists
  • Marketing and design

Steve Honour, Design & Visual Identity Leader, Innovation, Europe & Africa at Diageo

12.30-13.15
BRAND KEYNOTE / Establishing the concept of “made-to-measure” and high luxury in the spirit industry

PLD Programme

12:30 to 13:00 and meet the speaker from 13:00 to 13:15

In recent years, personalised and tailor-made offers have been growing, especially in the world of luxury goods. Today technology and digital development have allowed Cognac Camus to launch a new conceptual platform and tools with Atelier Rarissimes to respond to this trend for hyper-personalisation. Jean-Dominique Andreu will reveal all on this innovative new development for the sector.

Key takeaways

  • Learn how Camus has develop a new personalized brand experience to luxury partners
  • Understand the opportunities been a partner of Camus Atelier Rarissimes
  • A view of how the wider market can respond to the challenge

Who is it for

  • Packaging technologists
  • Marketing and design

Jean-Dominique Andreu, CMO at Camus

14.00-15.15
DESIGN STORIES / “LATEST DROP” – Keeping brands culturally relevant

Cross-sector insight

14:00 to 15:00 and meet the speaker from 15:00 to 15:15

As purchase decisions are increasingly led by a brand’s cultural relevance it is vital to understand how design can keep an aspirational brand en vogue. By observing this cultural dynamic and leading-edge creativity in drinks and beauty brands, Butterfly Cannon expose the new rules of the game.

Key takeaways​

  • Get insight into the connection between cultural relevance and consumer loyalty
  • Understand the changing motivations of the aspirational brand consumer
  • Learn the techniques observed by the leading culturally relevant brands from the worlds of drink and beauty

Who is it for

  • Packaging technologists
  • Marketing and design

Jon Davies, Co-Founder at Butterfly Cannon

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