NEW CROSS-RANGE COLOUR MATCHING TOOL – ADF&PCD and PLD Paris

NEW CROSS-RANGE COLOUR MATCHING TOOL

With this new tool Arjowiggins demonstrates its command of colour creation, development and matching and reaffirms its position as the ‘International standard for colour’ in creative papers.

The new tool, designed by creative partner North, comes as a dual box set and highlights perfect colour matches, complementary colour families and the opportunities for creative combinations within the different range finishes.

The box set comprises a Keaykolour box and a Curious Metallics box, each holding a set of specially-designed loose sample cards which showcase each range in its entirety. A choice of ten box colours are available for each range. A clever die-cut design enables customers to change the top sheet to view different colour combinations, and each box in the set can also be used individually.

A selection of ten pairs of sample cards across the two ranges are printed with identical graphic designs using a variety of print techniques including embossing, foiling and offset. They showcase colour matches such as Metallics’ Electric Blue with Keaykolour’s Royal Blue, Metallics’ Magma with Keaykolour’s Chili Pepper and Metallics’ Ice Silver with Keaykolour’s Pure White.

The practical A6 size, coupled with the loose-card and die-cut format of the box sets, allows customers to explore and discover other unique colour harmonies and pairs, underlining the strength of the two palettes and Arjowiggins’ commitment to widening creative possibilities for its customers.

Keaykolour is a collection of natural, wove textured, high-rigidity papers and boards in 48 sophisticated mid-tone colours, arranged in nine chromatically harmonised colour families. It also includes a choice of 100% recycled products as well as a range of 13 embossing patterns. The Curious Metallics collection brings a shimmering lustre to eight coherent families of muted and natural tints, along with a small number of resonant, contemporary colours, across a wide array of papers and boards.

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