Exceptionally shimmering and bright metallic effects!

If you are looking to add an extra dimension to the appearance of packaging or a label, it is worth looking at the effects of printed colourful and bright metallics. When it comes to metallic colours most people immediately think of the classic metal colours such as gold, silver, bronze and copper, but nowadays it is also possible to create bright, more distinct (less natural) colours. For example, think of CMYK and PMS metallic colours. The demand for bright metallic colours is growing. The powder used to achieve the sparkling metallic effect contains small particles which reflect the light. It creates a special and festive sparkle that consumers love. It makes the packaging come to life.