Seidel GmbH & Co. KG – ADF&PCD and PLD Paris

Seidel GmbH & Co. KG

About us

Why Seidel
Packaging is a valuable element of brand communication. We are the solution provider for your challenge. Whether primary packaging, functional parts or decorative items – we realize your ideas by developing customized solutions for you. That’s how we ensure the sustainable success of your brand.
We develop primary packaging for luxurious brands with the highest requirements. Our solutions give brands like Dior, Chanel, Boss, Lancôme and Versace a face and match their appearance perfectly. Together we create added value for your brand.
Our love is aluminum: timeless, high-quality and sustainable. It gives glamour and beauty.

We are
Today we are 700 experts. Seidel was founded in 1830 and is still in family hands today. We exclusively produce at two locations in Germany. Our sales offices in Paris, New York and São Paulo ensure proximity to our international customers. Since the 1950s we have been one of the most strongly demanded/sought after partners in the cosmetics industry. As a first-tier supplier, we also work successfully for the pharmaceutical and writing instruments sector/industry. We implement/put into practice/convert the ideas of our customers precisely and take care/develop (of) the complete production process. Our core competences lie in the creation and refinement of aluminum components: We use aluminum strip to form precision parts, components or complete packaging solutions.

We do
We love aluminum, but also work with plastic to create highly complex functional parts and design items. We study our materials exactly – down to the core.
With decades of experience our experts advise you for the best possible implementation and packaging design. Not only can we help design your packaging, we also think of every stage of it’s value creation: from toolmaking to delivery You’ll receive/get your desired product in perfection from a single source. We realize your complex projects with customized solutions. Even sophisticated product designs succeed in a short time – with attention to detail.

Shape
From the first step of our added value we set the course for a flawless product. Thanks to the gentle cold forming from the flat aluminum strip to complex bodies, we create surfaces that lastingly convince. In our modern transfer presses we gently shape your parts from step to step. We develop and create the needed tools in-house to be faster and more agile at research and development. The efficient production puts out simple cylindrical bodies, square parts or free forms every second. For additional shape characteristics we can emboss, roll, punch, brush or polish aluminum precisely at a huge scale. Thus, we can optimally/perfectly implement your product requirements and realize the goals of design, marketing and sales.

Surface
Whether high shine, silky matt or “soft touch” – we create the surfaces of our products with passion. For the gentle anodizing treatment, we carefully choose high-purity aluminum alloys. The fully automated process creates high-quality surfaces through the right combination of process steps. By anodizing, we create consistent beauty with pure materials/create resistant surfaces. Anodizing keeps the recyclability of aluminum. Your brand will shine with our decoration technologies: Double anodization, flocking, printing, engraving and many more.

Assembly
Your Packaging requires high-quality appearance and first-class functionality. Therefor we produce functional plastic parts in-house to assemble them into complex modules/components/solutions. We deliver excellent results with our fully automated assembly systems. Thanks to the micrometer-accurate fitting, we deliver perfect function and appearance from product to product. Built-in 100% controls ensure the exact fulfillment of your wishes. This way we guarantee the quality and delivery of your product from the first to the last piece.

We care
Sustainable action is more than an obligation for us: the preservation of creation is an essential corporate goal of Seidel. This is how our products are made with minimum use of aluminum and we actively avoid waste in all processes. When choosing our materials, we consider the consequences for the environment. Our eco-friendly anodizing process, with the ideal combination of processes for clean results: we work with well water, which we purify in-house with our government awarded sewage plant. We use our operating materials in material loops. Materials that we cannot process ourselves are reused externally. We also stand for each other. Numerous awards confirm the caring relationship with each other, society and the environment. Appreciation and loyalty create the basis for our lasting success.

Highlighted product

Lancôme L’Absolu Rouge Holiday Limited Edition

With the glitter lipstick sleeve for L’Absolu Rouge Christmas Edition 2017 Lancôme has created a design to add even more luxury to the high prestige product. Seidel has realized a scratch resistant surface for the highly pigmented decoration. The golden pigments are evenly spread out on the sleeve like golden sand trickling from the top.

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