PLD Digital Days on-demand
The PLD Digital Days took place on 25 March 2021 and were a great success with many speakers from the most influential brands in the drinks market such as Coca-Cola and Atom Brands, suppliers at the forefront of innovation presenting their latest products and services and designers providing their creative perspective.
Watch the replay of the presentations below
Packaging x digital experience - driving engagement for tomorrow's premium drinks consumer
Rob Hollands, SharpEnd
Melianthe Leeman, O-I
Rob Hollands looks at how some of the drinks market’s biggest names are combining interactive digital experiences with their packaging development projects to give digital-hungry consumers a new type of immersive brand experience.
Unleashing glass packaging customisation and late-stage differentiation
Melianthe Leeman, global marketing director, wine and spirits, O-I
Changing consumer trends are forcing brands to be more agile and offer personalized packaging experiences. This presentation will help you discover how, enabled by digital printing, O-I : EXPRESSIONS allows brands to create highly personalised and customised glass packaging at flexible volume, industrial speeds, and with an unprecedented range of colour and design possibilities.
During this session, we will also launch a new challenge for emerging design talents through a competition to turn glass bottles into canvases by applying their creativity in combination with O-I: EXPRESSIONS.
The day after tomorrow: perspectives on drinks packaging design and development in a post-Covid world
Laura Perryman, Colour of Saying; Christophe Pradère, BETC Design; Melianthe Leeman, O-I; et Josh Brooks, ADF&PCD et PLD Paris
The panel explore the changes that the Covid crisis has brought to drinks packaging professionals, from new approaches to supplier relationships to the new challenges of managing innovation and design projects
WILD GLASS, the 100% recycled glass for packaging
Gerard Alberti, CEO, Estal
PLD Innovation Awards: the finalists
Jerome Labie-Duflot, Coca-Cola
Jean-Dominique Andreu, XO Consulting
Judges in the first PLD Innovation Awards present the shortlists for this year’s Awards and discuss the key design and innovation trends that this year’s entries highlighted.
How to launch - and kill - a spirits brand in six weeks: the Atom Labs story
Rosie Milsom, Atom Brands
Atom Labs launches, markets, produces and commercialises spirits in just six weeks. In this talk, Rosie Milsom, global head of NPD at Atom Brands, will discuss the ‘fail fast, fail cheap’ approach to NPD and shares insights on how the team creates the liquid, brand, packaging, research and takes the ultimate decision to develop the brand or kill it in lightning-quick time.