ADF&PCD and PLD Digital Days!
ADF&PCD and PLD is committed to driving packaging innovation in 2021 – and we brought that mission to the digital space this year. The first of its kind within the industry, Digital Days connected people to an unrivalled community of designers, buyers, specifiers, and suppliers across Europe and the world.
- 23 March for the PCD Digital Day
- 25 March for the PLD Digital Day
- 30 March for the ADF Digital Day
Please note all times are in CET (GMT+1)
13.00-13.30
Instore beauty testing: the touchless challenge in tomorrow's post-Covid world
Vincent Delavenne, Coty and Jordi Calduch Laporta, Sampling Innovations Europe
Vincent Delavenne presents the five projects in our student competition where students from two schools created their visions of the future of in-store cosmetics testing – taking into accoung post-Covid challenges around touchless solutions and the new bans on single-use plastics.

Vincent Delavenne
Jordi Calduch Laporta
13.30-14.00
Innovation Labs: Successful sampling in our new world
Céline Boix, Sampling Innovations Europe
Post Covid World – Sampling Innovations Europe presents the latest innovations and trends on sampling and monodose strategies

Céline Boix
14.15-14.35
Five packaging trends defining beauty innovation in 2021
Paul Jenkins, The PackHub
Paul Jenkins shares the key consumer and technical trends defining packaging innovation in the beauty and perfume markets in 2021.

Paul Jenkins
14.40-15.10
PCD Innovation Awards: the finalists
Panel discussion with Herve Bouix, jury president; Pascale Marciniak-Davoult, Chanel; Jérôme Lerouge, Beiersdorf; Martin Roosen, L'Occitane en Provence
Jury members for the PCD Innovation Awards reveal the shortlists for the 2021 edition and discuss the new developments shining a light on the future of packaging innovations in the sector.




Hervé Bouix
Martin Roosen
Julien Petche
Pascale Marciniak
Jérôme Lerouge
15.15-15.35
Innovation Labs: Innovating for sustainable luxury
Isabelle Lallemant, Marketing Director, Innovation & CSR, Groupe Pochet

Isabelle Lallemant
15.15-15.35
Innovation Labs: "Sense and sensitivity” - the major sustainable challenges of secondary luxury packaging
Carmen Yago, Marketing & ESG Director, Cartonajes Salinas

Carmen Yago
15.50-16.35
PCD Innovation Awards: the finalists
Panel discussion with Alain Béthune, jury president; Frédéric Dreux, Unilever; Wendy Annonay, HudaBeauty; Sophie Marcou, Yves Rocher; Matthieu Ferry, Amore Pacific and Carol Poltorak, L'Oréal; Yesmina and Thierry, Dior; Anne Richez, Interparfums
Jury members for the PCD Innovation Awards reveal the shortlists for the 2021 edition and discuss the new developments shining a light on the future of packaging innovations in the sector.







Alain Béthune
Frederic Dreux
Carol Poltorak
Yesmina Benwadih
Anne Richez
Wendy Annonay
Sophie Marcou
Matthieu Ferry
Thierry Chapelier
16.40-17.00
Innovation Labs: Bruni Glass, the Innovative Home Fragrance Specialist
Dario Bassetti, CMO Berlin Packaging Europe and Mariana Migues, Business Development Home Fragrance Berlin Packaging Europe

Dario Bassetti
Mariana Migues
16.40-17.00
Innovation Labs: Pujolasos wood packaging - creating sustainable value
Sergi González, sales manager, Pujolasos

Sergi Gonzalez
17.10-17.35
UX design, sustainability and packaging science: new frontiers in L'Oréal's packaging strategy
Jacques Playe and Philippe Bonningue, L'Oréal; Jordi Calduch Laporta, Sampling Innovations Europe
Jacques Playe – just one year into the most influential job in global beauty packaging – shares his vision and strategy to revolutionise packaging at L’Oreal.
Closing remarks by our Event Partner:
Jordi Calduch Laporta, CEO, Sampling Innovations Europe

