ADF&PCD and PLD Paris | Industry News

Nivea launches new EcoRefill Hand Soap

Personal care favourite Nivea has announced a category first with a revolutionary new product that uses innovative technology to deliver an advancement in hand cleansing.

EcoRefill forms part of NIVEA’s broader target to ensure all plastic packaging is refillable, reusable or recyclable by 2025 and has been designed to address the growing demand for more sustainable products and packaging.

According to NIVEA, the EcoRefill bottle is made with 100% recycled and recyclable PET. This excludes the pump, which is not recyclable as it contains multiple components that cannot be separated for recycling.

The EcoRefill Hand Soap bottle can then be refilled and reused multiple times with additional cleansing tablets, which consumers are able to buy separately after the initial purchase of the starter kit.

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