ADF&PCD and PLD Paris | Industry News

Absolut on its aim to develop a fully bio-based and recyclable bottle

Absolut is expanding into fibre technology through its collaboration with paper bottle company Paboco. The spirits brand is working alongside Calsberg, Coca Cola, L’Oreal and P&G towards a fully bio-based and recyclable paper bottle for its pre-mixed cocktail drinks. 

The bottle is currently in its first generation, and 57% of it is paper, with plastic in the mouthpiece and a thin barrier inside. In order to recycle the bottle, consumers will have to return the product to the place where they bought it to separate the plastic from the paper. 

Director of future packaging at Absolut Louise Werner, says the launch of the final bottle is difficult to estimate as it will depend on when the appropriate bio-based barrier is found. However, by introducing an initial-phase product, Absolut has proven to be learning, scaling and moving onto the next generation. 

Read the full article to discover: 

  • The technical point of view of this project
  • The challenges faced when designing this pack
  • What other materials have been considered to design this pack

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