ADF&PCD and PLD Paris | Industry News

Focus on… Our favourite packs from October

Let’s have a look at some of our favourite packs from October. These designs and packs are all thanks to the brands and designers and their outstanding work.

Created by O’Boticário, the fragrance Liz embodies uniqueness, beauty, and strength.

The brand materialised the idea of bringing a seashell that encases a pearl made of layers that as time goes by, grows into a sophisticated and desired jewel. The see-through cap reinforces the brightness of the bottle, and the seashell shape alludes to the ocean.

The designers achieved to create a shape that reinforces every background story of every woman, making strong oceanic references and conceiving a luxurious and sophisticated atmosphere for the object. 

Sweety & Co. designed these packs for personal care brand Native SPA.

To make colour the main focus of the design, the brand focused on a minimalist typographic design. Using a broad and vivant colour palette, the designers were able to reinforce the “rainbow effect”, enhancing Nativa SPA’s variety of exotic ingredients and unique sensations.

The shapes are ergonomic, offering a better-quality user experience. The rounded shapes are a representation of the natural elements, creating a link between the products and the freshness of the composition. 

Creative studio Alexandra Necula helps sustainable, ethical, and eco-friendly brands connect visually with their customers through its designs.

For Moujan Lusso skincare brand, Alexandra Necula created a subtle, delicate and premium identity system that compliments the brand’s personality. The typography is bold and feminine, keeping the design timeless and elegant. The pastel colour palette is beautifully complemented by the gold foil stamped typography and mesmeric brand mark designed with a line art style.

All together, these designs reflect the nature of Moujan Lusso’s products. 

Sunset Gin launched by Sunset Bar and designed by Sweety & Co., is idealised to be refreshing and unique.

For the project, the designers built the lettering focusing on the S, going through the whole identity, and being used as a foundation on the packaging’s construction. The colour palette was chosen to bring freshness, and the copper-coloured highlights reinforce the sunset light. The result is a sophisticated, unique, and robust composition.

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