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The ESEPAC & ESP Student competition, with support from Estée Lauder, will reinvent the consumer experience in the uber-luxe fragrance market

Paris, October 7th 2021. Through the initiative of Easyfairs Oriex, organiser of PCD Paris, and in partnership with ESEPAC (École Supérieure Européenne de Packaging) and ESP (École Supérieure du Parfum), the competition has been officially launched between students from the two schools.

The theme of the 2021 competition has been revealed

 “How to reinvent unique, luxury sustainable consumer experiences for the uber-luxe fragrance market?”

The students from ESEPAC and ESP will once again have to show off their talents and build real projects based on this very precise brief.

Projects should be “radical and disruptive” – a truly forward-looking project in line with Easyfairs’ mission to “visit the future”.

This year, the student challenge is supported by a renowned beauty brand: Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation from The Estée Lauder Companies Inc.

All the projects will be officially presented at ADF&PCD and PLD Paris on 19 and 20 January 2022 at Paris Porte de Versailles on the schools’ stand, and the prototypes will be exhibited in a dedicated area of the event.

The winning project will then be revealed in front of a group of packaging experts and professionals, accompanied by our sponsor, Estée Lauder, at PCD Paris 2022.



Nataly Joubert

+33 (0)6 09 42 25 94


About ESP – École Supérieure du Parfum

Founded in 2011, the École Supérieure du Parfum offers, in Paris and Grasse, undergraduate (BAC + 3) and postgraduate (BAC + 5) courses that enable young professionals to master creation processes, while learning about the constraints linked to production, security, marketing, sales etc.

Since its creation, this project has received support from many companies and institutions in the perfume industry. These are now present on the board of the School Development Council, which is chaired by Maurice Alhadève, former director of the ISIPCA, who has held several leadership roles within the perfume and cosmetics industry for over thirty years.

Within this framework, certain companies and institutions such as Dior, Interparfum, L’Oréal, IFF, Firmenich, Takasago, Givaudan or the Fédération Française du Parfum (French Federation of Perfume) have participated in the creation of course content that is in line with the expectations of the profession.

The Université Paris VI – Pierre et Marie Curie is also associated with this system, as a partnership based on sharing educational and material resources was signed with them in 2011. This has established a collaboration that allows the École Supérieure du Parfum to benefit from the recognised excellence in analytical chemistry attribute by the UPMC.

The École Supérieure du Parfum, whose mission it is to train young, cultivated, sensitive, open-minded, pragmatic professionals with strong technical expertise, has all the assets necessary for the success of its unifying and innovating academic project.


About ESEPAC – École Supérieure Européenne de Packaging

Created in 1991, ESEPAC has a quarter of a century’s experience in training packaging engineers who want to live up to industry’s expectations.

With an international opening in development, projects are with American and German students, and visits and exhibitions abroad allow students to improve their practice of English and their understanding of different cultures.

Continuing professional development allows the diffusion of knowledge towards the company and this is at the heart ESEPAC’s mission and goal, in the form of diploma courses (type VAE) or qualifying (targeted training).

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