ADF&PCD and PLD Paris | Industry News

Absolut Vodka launches new limited-edition bottle

Absolut Vodka continues its development with a focus on sustainability. The brand is launching a new bottle with 80% recycled glass.

This limited edition bottle traces, through its design, the heritage of the brand’s different supports and campaigns.
The aim of the brand is to be united around the values of the brand and the Swedish spirit.

Read the full article to find out: 

  • How Absolut Vodka develop this new bottle made with 80% recycled glass
  • The values of this new bottle
  • The design challenges

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