Chanel and Groupe Pochet join forces to create a recycled glass bottle for N°5
The challenge to create the iconic Chanel N°5 bottle was to add recycled glass into the manufacturing cycle, while preserving its high-end aesthetics.
According to Pochet, “Our goal was to develop a high-end recycled glass that would meet the qualities of excellence and creativity of Chanel”.
To achieve this, an innovative sorting scheme exclusively dedicated to extra white glass was developed. Ensuring the quality of the recycled glass allowed manufacturers to use 15% PCR glass to make the bottle.
Read the full article to find out:
- How Chanel combined luxury with sustainability requirements
- How this innovation will be applied to future designs
- Environmental benefits
- Technical challenges
Share this article