ADF&PCD and PLD Paris | Industry News

Video | UX design, sustainability and packaging science: new frontiers in L’Oréal’s packaging strategy

During PCD Digital Day, our Community & Content Director Christelle Anya exclusively interviewed Jacques Playe from L’Oréal. As the Global Head of Packaging and Innovation, Jacques uncovers and deep dives into the successful evolution of L’Oréal through its packaging strategies.

Watch the video to discover:

  • The new user experience at L’Oréal
  • The L’Oréal strategy for packaging and development
  • The new sustainability challenges
  • What inspires Jacques Playe in his daily work life

… and so much more!

Watch the full video below!

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