ADF&PCD and PLD Paris | Industry News

Guerlain’s L’Art & La Matière: celebrating the art of perfumery

Guerlain is relaunching its L’Art & La Matière haute parfumerie collection. For the packaging, the brand opted for a new refillable flacon and offered limited-edition plates enabling the fragrance caps to be personalised.

The bottle is made with 10% recycled glass. The back of the bottle is engraved with Guerlain’s iconic bee, while a recess on the facing accommodates the glossy black label.

The black cap evokes the curves of a clamshell and is topped with a golden plate engraved with Guerlain’s double G logo while a lace made of nine turns of twisted black cord adorns the collar. 

The white secondary packaging is made from recycled cardboard and paper from sustainably managed forests. 

Consumers can personalise their flacon choosing from 12 different plates, including hammered gold metal, burgundy grained leather, or white marble pattern.

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