For Fellows 4×50: leather, brass, and a thermoformed pack
Austrian brand For Fellows has launched 4X50 R.N.P Superior Premium Rum. The bespoke bottle with a leather label and solid brass nestles in a thermoformed pack made from cardboard offcuts.
According to the glassmaker, some elements of the original concept could not be achieved via traditional moulding. The profiles were thus modified to create a more flowing shape externally; coupled with the resulting internal glass distribution, this provided very similar cues.
The hand-applied label is made from goat leather offcuts used to make lederhosen. It is laser engraved with the brand logo of two crossed swords, a symbol of friendship.
The cardboard pack that hugs the contours of the bottle is thermoformed – using paper waste generated from industrial paper production at Flatz’s factory in Austria.
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