Video | The day after tomorrow: perspectives on drinks packaging design and development in a post-Covid world
Laura Perryman, Colour of Saying; Christophe Pradère, BETC Design; Melianthe Leeman, O-I; and Josh Brooks, ADF&PCD and PLD Paris explore the changes that the Covid crisis has brought to drinks packaging professionals – from new approaches to supplier relationships to the new challenges of managing innovation and design projects.
Watch the video to discover:
- The new consumer experience; how and why they want to buy
- How sensorial driven colours on packs work with the consumers’ moods and needs
- The different packaging formats emerging in the drinks sector
- How packaging design incorporates sustainability and the current perception of hygienic packaging materials
… and so much more!
Watch the full video below!
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