ADF&PCD and PLD Paris | Industry News

Video | The day after tomorrow: perspectives on drinks packaging design and development in a post-Covid world

Laura Perryman, Colour of Saying; Christophe Pradère, BETC Design; Melianthe Leeman, O-I; and Josh Brooks, ADF&PCD and PLD Paris explore the changes that the Covid crisis has brought to drinks packaging professionals – from new approaches to supplier relationships to the new challenges of managing innovation and design projects.

Watch the video to discover:

  • The new consumer experience; how and why they want to buy
  • How sensorial driven colours on packs work with the consumers’ moods and needs
  • The different packaging formats emerging in the drinks sector
  • How packaging design incorporates sustainability and the current perception of hygienic packaging materials

… and so much more!

Watch the full video below!

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