ADF&PCD and PLD Paris | Industry News

Hawkins & Brimble goes for aluminium upgrade

Men’s grooming brand Hawkins & Brimble is moving three of its most popular lines to aluminium packaging, produced by Vetroplas in conjunction with its Spanish partner Envases.

By choosing offset printing and matt lacquer, the producers have achieved an aesthetically pleasing design. All products in the line are refillable from a 100% recyclable pouch making the brand one of the ethically minded companies which are determined to do their part in reducing plastic waste.

Managing director of Vetroplast, Simon Dix, says “Our aluminium packaging achieves this whilst also bringing greater appeal looking good on the bathroom shelf”.

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