ADF&PCD and PLD Paris | Industry News

Urth proposes a revolutionary design for sustainable beauty

In 2018, beauty products accounted to produce 7.9 billion units of rigid plastics in the United States alone. Meaning small lipsticks with conventional designs can be more hazardous to the environment than large bulk items which tend to be recycled. The student design team behind the sustainable beauty brand concept Urth is aware of this and has therefore taken initiative by proposing a revolutionary design for sustainable beauty.

Throughout the design process of their sliding lipstick, the team focused on simplified, minimal waste construction that repurposed ingredients that would otherwise go unused. The lipstick comes in sleek, alluring biodegradable packaging which is also refillable. The dispenser comprises just five components made of a thermoplastic algae developed by a research team. These by-products can be processed to retain the look and feel of traditional, petroleum-based plastic. However, this material is almost completely waste free.

While this refillable product could be reused for many years to come, it can also disappear, but Urth’s lipstick dispensers and cartridges would disintegrate in an at-home compost bin after 12 weeks. This also applied to the shipping process, which proposes using electric trucks and algae paper envelopes for delivery.

A concept like Urth stands as an example of the progressive incremental steps the beauty industry can take to reduce its negative impact on the environment considering how challenging it is to achieve this for designers in the cosmetic industry.

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