Sillages Paris bets on refillable flacons
Niche fragrance brand Sillages Paris is making its primary packaging more sustainable. The brand has therefore invested €30,000 to develop a 50ml screw ring flacon with glassmaker Stoelzle Masnières Parfumerie.
The cubic flacon integrates 45.6% PCR and PIR glass, while maintaining a crystal clear, premium appearance. The screw ring enables the flacon to be refilled by removing the pump; the recyclable aluminium refill comes with a funnel to enable the consumer to refill the flacon.
The brand has also changed how the flacons are decorated. It has forgone metallization and laser etching, and instead, an ‘S’ is engraved on the base of the bottle and a UV lacquer is used.
Share this article