Fussy’s unfussy design from Blond preaches the power of refillable deodorant
Sustainable brand Fussy is working towards a more natural and environmentally friendly deodorant world.
With packaging designed by the London-based studio, James Melia from agency Blond, Fussy’s natural deodorant sticks get made from recycled plastic. The refills are natural deo packaged in compostable paper pulp, and the case is infinitely reusable.
The packaging design mimics a bar of soap or a smooth pebble in that it is sleek and straightforward and can comfortably fit in the palm of your hand. The deodorant blocks fit in a standard envelope so, when part of the subscription services, customers receive a new one at their doorstep, making this brand more convenient.
Share this article