ADF&PCD and PLD Paris | Industry News

Focus on… Most colourful packs in honour of Pride on Instagram at @ADFPCDPLD

Lets look at some of our favourite Instagram posts from June so far – which is also Pride month! These striking and colourful designs and packs are all thanks to the brands and designers and their incredible work. We’re looking forward to sharing more packs with you soon! Watch this space.

Zipeng Zhu – designer, illustrator, animator and art director – has created a limited-edition shaving, body, face, and hair products set in honour of Pride.

The collection from Harry’s is packed flawlessly in a geometric, colourful and captivating box with typography that represents our diverse community. Bright colours, rainbow details, dazzling typography and phrases of positivity – a true reflection of pride!

 
Harry Pride pack
 

The brand development for Misfit – by Shriya Seshadri, who specialises in branding and packaging – is based on the idea of celebration and diversity. The bold, attractive, colourful ‘life of the party’ visual identity immediately attracts an audience of all age groups, ethnicities and walks of like.

The unique flavours behind the product compliment the welcoming, fresh and perfectly misfit bottles and cans. Shriya experimented with various kinds of textures particularly to do with sketching and painting to bring this idea of freedom and creativity. Crayon textures, ink pen textures, paint brush textures, sponge textures and oil pastel textures were all used in combination to create these packs.

Misfit Bottles

Brand designer & digital agency lettera7 has designed the packaging for the gorgeous Scacciaventi.

The inspiration for this design is described as the eyes and senses. This is the plot on which the designer has developed an accurate process that distils the sunny spirit of this character while also bringing to light a fascinating enigmatic side. A unique design that stands out and adds a pop of colour to your day!

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