Bridging the gap - ADF

Video | Bridging the Gap – Respecting technical scope without sacrificing brand design vision

Pete Hayes, co-founder and managing partner of brand design agency PB Creative, shares the journey with AXE for Unilever and how brand design vision doesn’t have to be sacrificed at the hands of technical constraints. AXE (or otherwise known at LYNX) is a well-known deodorant and body wash brand across the world. Known for its …

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