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Video | Five packaging trends defining beauty innovation in 2021

Paul Jenkins, founder of The PackHub shares the key consumer and technology trends defining packaging innovation in the beauty and perfume markets in 2021. 

Deep dive into key trends with some fascinating case studies including;

  • Getting noticed. In today’s busy environment, brands need to stand out in an engaging and interesting way… like a perfume bottle range designed like pieces of fine jewellery!
  • Protect and preserve – the refill revolution. As sustainability continues to become increasingly important for beauty brands, suppliers and consumers, monomaterial developments and refill initiatives are being introduced as an alternative to single-use plastic packaging. For example, there is a surge in refillable skincare packs made from sugarcane, concrete and aluminium.

Watch the full video to discover more trends shaping the beauty packaging industry!

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