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Unilever to introduce recyclable tubes across entire toothpaste portfolio

By 2025, Unilever’s oral care brands – Signal, Pepsodent and Closeup – have announced plans to convert their entire global toothpaste portfolio to recyclable tubes.

Traditionally, toothpaste tubes are made from a combination of plastic and aluminium. Although giving the packaging its flexibility, it makes it difficult to recycle. The new tubes, instead of aluminium, will use material made mostly of High-Density Polyethylene (HDPE).

“Recyclable tubes mark a key milestone in our packaging journey and, more significantly, they have the potential to transform the whole oral care industry. Together with our manufacturing partners, we’re making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change.” says Babu Cherian, R&D oral care packaging director at Unilever.

Want to find out more? Click below to discover more on:

  • Where the recyclable tunes will be available later this year
  • How Unilever has met the recyclability standards in Europe
  • How it’s working with global recycling organisations in hopes to educate consumer son how to recycle the tubes
  • How its plans contribute to Unilever’s overall commitment

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