Refillable brand Fussy says it will stop 1M plastic deodorant containers from entering the environment
New London-based brand Fussy claims that customers will redirect 1 million plastic deodorant containers from pouring into the environment in its first year of business, all by using its refills.
The minimalist pack resembles a pebble and refills are made from upcycled sugarcane. The outer casing is comprised of 50% recycled plastic and 50% ocean-bound plastic. As well as an unscented version, there are an additional five scents that customers can pick from.
“We believe that, if we were all just a little fussier about the products that we choose to buy and what we choose to put on our skin, that we would create a better planet” says co-founder Matt Kennedy.
What to find out more? Click below to discover more on:
- Challenges they faced during the pandemic including peoples altering behaviours towards the use of deodorants
- How they sold over £100,000 worth of deodorant in a month
- Who they identify as their target consumer and why (and why they initially set out to build a deodorant to appeal to gen Z consumers!)
- The carefully curated formula used to match the high-quality eco-friendly pack
Share this article