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Video | Packaging x digital experience – driving engagement for tomorrow’s premium drinks consumer

Rob Hollands, managing director at SharpEnd looks at how some of the drinks market’s biggest names are combining interactive digital experiences with their packaging development projects to give digital-hungry consumers a new type of immersive brand experience.

For a business, investing in emerging technologies is inevitable. And connected and ‘smart’ packaging opportunities are endless as the consumer industry continues to change more in the next 10 years than the last 40 years (World Economic Forum).

In this video you can discover:

  • How we can move brands and consumers closer together than ever before through connected packaging
  • Successful case studies from brands using smart packaging to directly communicate with consumers

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