5 - 2021 - ADF&PCD and PLD Paris

Day: May 4, 2021

Video | Packaging x digital experience – driving engagement for tomorrow’s premium drinks consumer

Rob Hollands, managing director at SharpEnd looks at how some of the drinks market’s biggest names are combining interactive digital experiences with their packaging development projects to give digital-hungry consumers a new type of immersive brand experience. For a business, investing in emerging technologies is inevitable. And connected and ‘smart’ packaging opportunities are endless as …

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Choosing colour

Finding the right tone – colours and inks in packaging

Up to 85% of customers’ first impressions of a product on supermarket shelves are based on colour alone, according to the Institute of Colour Research. Elisabeth Skoda from Packaging Europe takes a close look at colours in an e-commerce context and the sustainability demands and challenges that need to be overcome for a pack to …

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