L’Occitane chooses Tubex post-consumer recycled aluminium tubes
L’Occitane en Provence has worked closely with Tubex to replace its iconic aluminium tubes with the Blue Tube Evo. Unique on the global market, this tube is made out of 95% of post-consumer aluminium (PCR) waste and 5% of post-industrial recycled (PIR) aluminium.
“We wanted to do even better by producing tubes based on tubes. Blue Tube Evo is 95% derived from used aluminium tubes, cans and aerosols thrown by consumers. The notion of circularity is essential. We have designed our alloy so that we could source very diverse types of waste and be supplied high quantities in unlimited access” adds Thierry Bitout, CEO of Tubex.
The Blue Tube Evo has also been shortlisted in the PCD Innovation Awards hosted by ADF&PCD and PLD and judged by the most influential brands in the perfume and cosmetics industry – including Chanel, Interparfums, LVMH, Coty and more. The jury were impressed that this new innovation not only reduces CO2 emissions and the carbon footprint by 70% and 60% respectively, but were also impressed with it being the first 95% PCR aluminium tube on the market.
All hand creams will be made with the Blue Tube Evo solution by the end of 2021.
Read more to discover:
- L’Occitane’s commitment to ‘Reduce, Recycle, React’
- How L’Occitane will offer more refill stations in store
- How the manufacturer Tubex, will launch the Monutube; the first 100% aluminium-based tube
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