In-store beauty sampling reinvented: How coronavirus is changing the game

In-store beauty sampling reinvented: How coronavirus is changing the game. Luxe Packaging Insight look at “Hermès’ H24 contactless fragrance sampler to Dior’s touchless skincare, we look at how luxury beauty brands and retailers are adapting product testing to the pandemic, and the suppliers and olfactory marketing specialists that are providing them with new solutions”.

This article includes:

1. “Adapting to the new normal”
2.  Using smartphones to experience the scent
3. Contactless options from The Aroma Company
4. Marketing specialists providing new solutions