Press release – ADF&PCD and PLD Innovation Awards – and the finalists of the 2021 edition of the PCD Innovation Awards are…

Paris, March 25, 2021. The ADF&PCD and PLD Innovation Awards reward the most outstanding packaging innovations of the year in the European market across perfume, cosmetics, personal care, premium drinks, aerosols and dispensing systems.

160 entries in competition this year

The Innovation Awards have attracted a wide range of entries for the 2021 edition. This year, the three separate Awards jury meetings were held virtually for all the jury members, and in person for the Awards Chairmen and organisers, in the context of a somewhat unusual health situation.

It should be noted that each Awards jury was expanded and included independent experts, professionals and journalists from their areas of expertise. In an eventful day, with sometimes lively exchanges and debates, all the products in the competition were examined and judged during the three separate sessions.

Christelle ANYA, Content and Community Director – Relations with brands and institutions underlines: “These jury meetings are moments of rich and exciting exchanges. These are moments of sharing that we appreciate every year as organisers of these Awards. They are all keen to evaluate the innovations of the luxury market, to share their expertise and to exchange ideas between professionals on the innovations that are in competition”.

The ADF&PCD and PLD Innovation Awards 2021: an excellent edition that will give exceptional visibility to all the winners of the three Awards, which this year presented innovations of very high quality and highlighted some very fine achievements.


24 innovations highlighted

Finalists are :

Category Make up Premium

  • Juni Cosmetics – Luxury Hydrating Lipstick
  • Chanel – Mascara Strech
  • Chanel – Fond de Teint Fluide « Les Beiges »
  • Jimmy Choo – Seduction Collection Lipstick

Category Fragrance Women & Men

  • Boucheron – Serpent Bohème
  • Giorgio Armani – My Way
  • Jimmy Choo – Seduction Collection Parfums
  • Interparfums – Montblanc Signature
  • Puig – Loubiworld
  • Givenchy – L’interdit Concrete
  • Coty – Perfect Marc Jacobs
  • Parfums Christian Dior – Sauvage Ressource

Category Premium Skincare

  • Chanel – Le Lift et Hydra Beauty
  • Ren – Clean Skincare Evercalm
  • Lancôme – Clarifique Double Essence
  • Helena Rubinstein – Prodigy Cure Cell Glow

Category Mass Market Skincare

  • Nivea – Naturally Good Body Lotion
  • L’Occitane – Shea Butter Hand Cream
  • Anthélios L’Oréal – Lait Hydratant éco-responsable SPF50+

Category Personal Care and Hair Care

  • Henkel AG&CO KGaA – Social Plastic
  • L’Oréal –
    Shampoing solide Garnier Ultra Doux
    et Shampoing solide Dop

Category Limited Edition

  • Chanel – Coffret Exceptionnel Beige
  • L’Oréal – Viktor & Rolf Flower Bomb
  • Lalique – Collection Christal Pivoine


For further information, please contact:
Josh Brooks
Event Director, ADF&PCD and PLD Paris
+33 (0)6 62 98 83 52

Christelle Anya
Content and Community director, ADF&PCD and PLD Paris
+33 (0)1 40 22 72 76

Press relations, ADF&PCD and PLD Paris 2021
Nataly Joubert Communication
+33 (0) 6 09 42 25 94
Presse France – Nataly JOUBERT –

Presse Internationale – Laurence MIGNARD –

Share this article

Share on email
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Latest news from ADF&PCD and PLD Paris

Submit your details to access our on-demand content for free

You will be given the password for the on-demand page once your information has been submitted. Enjoy your access to PLD Digital Days: On-demand!

By submitting this form you are consenting to being contacted by Easyfairs in the future. At Easyfairs, we take your privacy seriously and will only use the information we collect or receive about you in accordance with our privacy policy. If you change your mind you can unsubscribe at any time.

Thank you for submitting the form!

Use this password in the box below to access the PLD content!

Password: Access_OnDemand