FOCUS ON | NEW CROSS-RANGE COLOUR MATCHING TOOL FROM ARJOWIGGINS
Arjowiggins has launched an innovative new colour matching tool to make it simple for designers and brands to combine products from two of its complementary creative paper collections – Keaykolour and Curious Metallics.
With this new tool Arjowiggins demonstrates its command of colour creation, development and matching and reaffirms its position as the ‘International standard for colour’ in creative papers.
The new tool, designed by creative partner North, comes as a dual box set and highlights perfect colour matches, complementary colour families and the opportunities for creative combinations within the different range finishes.
The box set comprises a Keaykolour box and a Curious Metallics box, each holding a set of specially-designed loose sample cards which showcase each range in its entirety. A choice of ten box colours are available for each range. A clever die-cut design enables customers to change the top sheet to view different colour combinations, and each box in the set can also be used individually.
A selection of ten pairs of sample cards across the two ranges are printed with identical graphic designs using a variety of print techniques including embossing, foiling and offset. They showcase colour matches such as Metallics’ Electric Blue with Keaykolour’s Royal Blue, Metallics’ Magma with Keaykolour’s Chili Pepper and Metallics’ Ice Silver with Keaykolour’s Pure White.
The practical A6 size, coupled with the loose-card and die-cut format of the box sets, allows customers to explore and discover other unique colour harmonies and pairs, underlining the strength of the two palettes and Arjowiggins’ commitment to widening creative possibilities for its customers.
Jose-Anne d’Auvergne, Head of Marketing at Arjowiggins, comments: “We are constantly listening and looking to respond to the needs of our customers. To this end we have created this very practical and interactive alternative to the traditional sample book. Colour remains one of the key attributes of any creative paper and is very often the first criterion in the selection of paper for graphic printing or design. Our Keaykolour and Curious Metallics ranges exist beautifully on their own but have been carefully crafted to work harmoniously together.
“This new tool will enable customers to approach our paper ranges in a new way. The loose card format encourages customers to play with papers and colour; finding new and unexpected combinations that they may not have imagined with a traditional bound book. The new tool also uses less paper, making it a more sustainable option.”
Keaykolour is a collection of natural, wove textured, high-rigidity papers and boards in 48 sophisticated mid-tone colours, arranged in nine chromatically harmonised colour families. It also includes a choice of 100% recycled products as well as a range of 13 embossing patterns. The Curious Metallics collection brings a shimmering lustre to eight coherent families of muted and natural tints, along with a small number of resonant, contemporary colours, across a wide array of papers and boards.
The 48 colours of Keaykolour coupled with the 30 colours of Curious Metallics create a harmonious palette that reveals the power of creative combinations between the refined, natural texture of Keaykolour and the ever-so-subtle shimmer of Curious Metallics.
The new colour matching tool is available through Arjowiggins’ network of merchants and is available either as a set of two boxes or as two individual boxes.
Customers are being invited to share their favourite colour combinations on Arjowggins’ social platforms @arjocreatives on Instagram and @arjopapers on Twitter using the hashtag #myarjomixandmatch.
Arjowiggins is one of the world’s leading manufacturers of creative papers with over 320 years of expertise in papermaking and a mission is to continually set international standards.
For further information, visit www.arjowigginscreativepapers.com
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