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The design brings a unique, fun and bright element to it with the paper wrap adding a luxury feel. @strangerandstranger’s motto is ‘Don’t fit in, Stand out’ – and this pack pays tribute to that perfectly.
Packaging design agency @designenergy has a created wine brand Helen & Joey that suits the Chinese market.
“These wines needed to be visually strong with limited typography to reduce the language barrier”. “The unicorn symbol is synonymous with the winery branding and by adding Australian flora and visual tasting notes, we have created a visual story with a sense of place”.
According to the agency, “the Year of the Ox symbolises prosperity and growth. Represented through an original art piece by Chinese artist Shirley Gong at the heart of our design that wraps around the iconic @johnniewalker Blue Label bottle”. “The concept delivers brilliantly on our key message of the rarity and extraordinary quality credentials of Johnnie Walker Blue Label. The stunning design communicates this on pack in a way that speaks our target consumers’ language, whilst achieving great on-shelf standout and luxury craft cues,” adds Jeremy Lindley, Global Design Director of @Diageo.
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Left image ‘Potato Vodka’, Top right ‘Helen & Joey Wine’, Bottom right ‘Blue Label Whisky‘.