Design Case Study | Casa Komos: Ready to drink cocktails packs
Design agency Dando Projects has created this beautiful pack of SUPERBIRD, a ready to drink Paloma cocktail for Casa Komos.
“Essentially, my studio, Dando Projects named and branded the product. We are the designers of the product, while Casa Komos created the recipe and are the owners” says the agency.
Tell us a bit about the brand – its heritage, its story and its markets – and the brief for this project.
SUPERBIRD, in the words of its founder, is the best damn cocktail that just happens to come in a can. This is a premium blue agave tequila based cocktail.
How does the design express the brand’s values? What inspired the design?
The SUPERBIRD story is one of initiation and a journey towards freedom and empowerment. The pack expresses a modern twist on a classic offering.
What is innovative or unusual about the pack?
The offering is a premium tequila in highly accessible can.
What technical challenges did you need to overcome to manufacture this pack?
Cans are small canvas for the art.
Consumers were ‘wildly enthusiastic’ about this design.
Product: SUPERBIRD, a ready to drink (RTD) Paloma cocktail; tequila, grapefruit, sparkling mineral water.
Brand owner: Casa Komos, https://ckbg-notch.webflow.io/
Design agency: Dando Projects, www.dandoprojects.com
Launch date: Summer 2020
Launch country: USA
Pack manufacturers: Crown for can decoration, Westrock for the carton decoration
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