Gillette launches planet and skin-friendly shaving and skincare line
Available in the United States since the beginning of February 2021, the Planet KIND brand launched by Gillette (part of the P&G Group) is causing a sensation with a product selection made of 60% recycled plastic. It’s packaging is made of 85% paper, recycled plastic or infinitely recyclable aluminium.
The launch of Planet KIND aims to meet Gillette’s sustainability goals. By 2030, 100% of the product’s packaging must be recyclable, and the use of recycled materials must be favoured in the production of the products.
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