Amazon launches an augmented reality app that lets you bring empty delivery boxes to life
It’s more important now than ever, to attract customers through the digital space. With Halloween around the corner, we’re expecting to see some fang-tastic packaging innovations…. And Amazon have set the bar high already.
E-commerce giant Amazon, has launched an augmented reality (AR) app that can bring printed objects on its delivery boxes to life. Users scan a QR code which brings up a customizable AR version of the object, and stays on your smartphone camera as you move around.
And it doesn’t stop there! Amazon vow to create more augmented reality experiences in the future.
Who want’s to have a go?
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Videos and images show pumpkins, a car, and even a dog being brought to life on screen using the app.