Andrew Capper spoke to Packaging Europe about how “Doing more, with less” could be the future of lightweight packaging.
Andrew Capper, Creative Director for Echo, a London-based innovation, and design agency, explores the benefits and challenges of sustainability through lightweight packaging. Benefits discussed include less energy, less material, and improved transport efficiency – but with benefits comes challenges! If executed poorly, these benefits can create problems.
The article dives deeper into the huge opportunity of lightweight packaging, its future, and the sustainable solutions it offers.
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Andrew Capper creative director for Echo.