Watch Innovation Talks #2 for insight into how brands are deploying connected packaging
The second in our series of Innovation Talks is now available to watch on demand, bringing insight on how brands are using connected packaging technologies to strengthen their engagement and relationships with consumers.
Innovation Talks #2 | Connected packaging: how brands can activate their most powerful owned-media asset
Brands have a transformational opportunity to activate their largest owned media asset – the product – to deliver relevant and engaging experiences, create new service models and surface previously unseen consumer insights.
In this rapid-fire session, the second of our Innovation Talks series, Rob Hollands of Sharpend will introduce the concept of the ‘connected consumer’, explore how brands are combining creativity and technology to engage consumers (from pilot through to scale) and unpack the incredible data opportunity.
Share this article
Latest news from ADF&PCD and PLD Paris
Rob Hollands of London-based SharpEnd gave the second in our series of Innovation Talks, which is available to watch on demand