ADF&PCD and PLD launches new series of online Innovation Talks - watch the first Talk on demand now - ADF&PCD and PLD Paris

ADF&PCD and PLD launches new series of online Innovation Talks – watch the first Talk on demand now

Innovation in all its forms is the lifeblood of packaging. Whether it is innovation in look and feel, shape, material or functionality, it has never been more important to bring fresh thinking to your packaging challenges.

That’s why ADF&PCD and PLD Paris has teamed up with its sister event at Easyfairs, Packaging Innovations and Luxury Packaging London, to bring you a new series of online Innovation Talks.

The first talk featured Sébastien Ehret of Paris design agency Servaire & Co – and if you missed the live event, the talk is available to watch on demand.

 

Innovation Talks #1 | Shaping luxury brand stories through packaging design

 

The best packaging design needs strong stories to connect brands with their consumers. But how do the world’s leading brands create those stories?

In this talk, Sébastian Ehret of Paris design agency Servaire & Co will explore approaches to storytelling through design in the luxury sector, drawing on case studies from the premium drinks and cosmetics markets.

Servaire & Co has created packaging for top cosmetics, perfume and drinks brands including Dom Pérignon, Veuve Clicquot, Lancôme, Diptyque and Calvin Klein.

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