Sample specialist Arcade Beauty launches social media-driven consumer feedback platform - ADF&PCD and PLD Paris

Sample specialist Arcade Beauty launches social media-driven consumer feedback platform

Following a successful launch in the United States, the Arcade Beauty group is rolling out Abeo, a system to support European brands with e-sampling campaigns and to offer strategic advice on product distribution.

Through this 100% customised offer, Abeo uses social networks to identify and leverage the relationship between the brand and its consumer.

Arcade Beauty is a leader in cosmetic minis and samples. It is pursuing digital innovation via a dedicated digital business unit. This provides brands with a platform to recruit eligible consumers via social networks and to establish meaningful dialogue.

Abeo provides strategic advice to define the stages of the campaign and the most relevant digital pathway, customises the platform based on pre-defined templates and then manages product distribution. It plays an active role right through to capitalisation of customer data and the study of post-campaign performance.

This sales tool has multiple purposes: to recruit new consumers, to establish an experience and a long-term bond with them, to expand the brand’s social community, to enhance the CRM, to make their site more dynamic, to generate traffic in store and to improve reputation.

Through this comprehensive service, Arcade Beauty extends its reach with brands. It meets their expectations of a suitable commercial gesture (cost-effective and responsible) thanks to the targeted distribution of minis and samples.

Arcade Beauty was on stand E75 at ADF&PCD and PLD Paris 2020.

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