Five gorgeous drinks and cosmetics packs that won the Pentawards in 2019

Five gorgeous drinks and cosmetics packs that won the Pentawards in 2019

Discover five of the most beautiful and innovative drinks and cosmetics packs to win awards this year from the global design competition the Pentawards.

The Pentawards is a proud partner of ADF&PCD and PLD Paris and will be hosting a gallery of winners at the event, on 29-30 January 2020 at Paris Expo Porte de Versailles.

Capiscar by Escuela Superior de Diseño de La Rioja
Escuela Superior de Diseño de La Rioja (ESDIR) won a 2019 Bronze Pentaward for this design.

The region of La Rioja is widely known for its red wine production but this project aims to bring visibility to the white wine from La Rioja by creating an analogy between 2 key features of the region; white wine and riojanismos – typical words from La Rioja that have evolved from the Spanish language. ⁣
After searching in some specialized Riojanismos dictionaries, a list of 36 words and their significance was compiled and used on the labels of the bottle.

SOAR by Mona Lisa
Mona Lisa SPRL won a 2019 Silver Pentaward for this concept.

SOAR is a concept design of premium, triple distilled vodka for the mature connoisseur, which is said to be made with water from outer space; around 880 km from Earth, hence the 88% proof alcohol content. This concept bottle design for the vodka attracts attention and leaves the viewer wondering ‘how is this happening?’ and ‘what is it?’ as all the ‘regular’ bottle codes are hidden by the chrome base.  A magnetic base accompanies this elegant bottle to achieve the levitation, giving the impression that the bottle is floating in space.

Biohyalux by 33 and Branding
33 and Branding won a 2019 Gold Pentaward for this innovative design.⁣

This sustainable design for Biohyalux, a newly marketed skincare concept, is made from recycled bagasse; the fibrous remains of sugar cane after it has been crushed. Bagasse is used in the round outer packaging through technical extraction and semi-automatic wet pressing process. The numbers 30 and 60 are displayed on the packaging to represent the 30-day skin improvement treatment process and the 60-day food grade limited shelf life. In the structure of the font, they subtly integrated 1,2,3 to show the three stages of use. There were many challenges to this design, including; punching silk screen on the curved wall of the outer packaging and extracting impurities from bagasse. ⁣

24 Solar Garden
24 Solar Garden won a 2019 Gold Pentaward for this design.

24 Solar Garden adds pure essential oil into handmade soap to promote the sale of essential oils by relying on the Chinese consumers’ preference for soap. In order to highlight the essential oil components in the products in the design of the packaging, they made 24 hand-painted essential oil plants as the main visual patterns to show their differentiated characteristics with ordinary soap.

Sepoy & Co by OlssønBarbieri
OlssønBarbieri won a 2019 Silver Pentaward for these designs.

Sepoy & Co use different colour codes and patterns that communicate the flavour whilst the typography is a combination of sans serif and script creating a contrast between heritage and a contemporary brand identity. The vertical pattern on the bottle design draws inspiration from spirits and soda water bottles from the 19th century.

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