Exploring new smart paths to enhance experience
By Monique Large – Consumer Trends and Insights Expert – Pollen Consulting
The beauty and personal care industry is evolving rapidly towards growing aestheticization and premiumisation of the brand and packaging. Players across all price segments are increasing their creative efforts in the race for desirability, but this blurring of differentiating factors between brands poses a major risk: everything becomes the same.
So how can brands differentiate themselves in the premiumised world of packaging?
Differences in quality and brand worth now hide in the quality of relationships brands forge with their consumers. Intelligent packaging offers a personalised brand experience to consumers, allowing them to understand and master a world that’s becoming ever more complex. But packaging cannot be seen as just another gadget. More relevant than the technology itself is the design of the experience that will determine its worth: what information will be made available, when, how, and through which interfaces. Packaging is the principal point of convergence both online and offline, offering a unique customer experience.
Join Monique Large, Consumer Trends and Insights Expert at Pollen Consulting for a session titled “EXPLORING NEW SMART PATHS TO ENHANCE CONSUMER EXPERIENCE IN BEAUTY”.
The session will take place on Tuesday, 17th September 2019 at ADF&PCD New York.
Held in the heart of New York, ADF&PCD is North America’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community.
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