Emballages Magazine – Symrise and IBM shape a perfume using artificial intelligence
The perfumer and the computer scientist have developed Philyra, an assistant perfumer based on artificial intelligence. –
Yes, we will have to rely on artificial intelligence in perfumery. If the noses will remain the creators of juices for a long time to come, Symrise and IBM have developed an assistant with artificial intelligence. Called Philyra, this solution is capable of creating olfactory compositions by analysing more than 1.9 million existing formulas, a bank of thousands of ingredients. The strong point of this artificial intelligence is to be able to orient its creations according to the preference of consumers in a given market.
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