World Aerosols – Unilever to acquire skincare brand Tatcha
Unilever announces signing an agreement to acquire leading prestige skincare brand, Tatcha. Founded in 2009 by Victoria Tsai in San Francisco with an innovation centre in Japan known as the Tatcha Institute, Tatcha is a modern skincare brand rooted in classical Kyoto rituals. The brand has become a cult favourite introducing Japanese skincare to other parts of the world.
Tatcha works with scientists in Japan and the US to create each formula from a foundation of green tea, rice and algae known as Hadasei-3™, a trinity of anti-aging superfoods born from the Japanese diet and the timeless wonder of Japan for transformative beauty, inside and out. Famous for its exceptional product experience with a focus on natural ingredients, exquisite design and packaging quality, customer favourites include the luxurious Luminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer, and The Deep Cleanse Exfoliating Cleanser.